Used for photo DVDs for photographer clients. When you create a beautiful label that can be printed directly onto it with the right inkjet printer, it looks very professional and is perfect for short runs and custom orders. If you're making large runs (about 50 of the same item) it's cheaper to hire a DVD/CD supplier to make it. The place I used for one of my clients (radio host, CD/DVD shows and videos) was a place in Anaheim, CA called BurnSmart, they made good quality and had very small runs. Much easier than trying to capture and print a large run yourself (and cheaper if you plan to pay yourself or someone else for the time you use).