Review on Immuta by Michael Radhakrishnan
Easy solution for automating tasks, regardless of experience
The fact that I have been able use this software without needing an IT expert or developer has allowed me to do my job faster than previous solutions! It's easy enough so anyone could learn it quickly and get going but powerful enough so you don't need someone else to help configure your rules. There are some features we would like such as being able to define our own fields rather then using predefined ones which were not always relevant (we needed custom field names). We also wish there was better support from their customer success team when things go wrong. This allows us to be up and running quicker than other tools. Being able to run reports against multiple customers at once instead having each report built out separately makes workflows much easier.
- Simplicity intuitive interface; no tech knowledge required
- Great for managing campaigns with minimal effort
- Quick timeframes can launch within minutes after approval in BMC Marketing Hub environment, allowing quick testing before publishing across all segments.
- Powerful reporting options available through simple configuration changes
- It is hard to say
