I use this shampoo all the time. It is a very saturated color. A little goes a long way. I have white hair and this keeps it white, no yellow. I would just caution to start out with a small amount , otherwise it might be too much color for you. It does brighten your hair along with cleaning itnicely. I have tried many other Shampoos for white,or gray/white hair and I always come back to this one.
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