The platform is very easy to use, and it's integrated with Google Adwords so we don't have to worry about building our own ads. We love that the service includes all three platforms (Google, FB, etc) but we wish the interface was more intuitive for those who aren't as familiar with this type of advertising. It took us a little bit to get used to how everything works. We're looking forward to seeing what benefits we get from using this platform. It will make our life easier if we need to manage multiple campaigns.