Review on Intelligent ABM by Jaleel Pruitt

The ability to track performance, as well as identify opportunities not currently being pursued by our sales team is key in allowing us to make informed decisions about future campaigns or changes within existing ones. I would like for it be able to pull from other sources of intelligence (i.e., Salesforce) rather than just Google Analytics so that we can get additional insight into what's working vs. those areas where there may need improvement - but this has been helpful overall! It provides immediate feedback which allows me to adjust my approach quickly if needed.