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CompassABM Review

3

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Very good

Revainrating 4.5 out of 5  
Rating 
4.7
Marketing, Account-Based Marketing

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Description of CompassABM

CompassABM is an online platform and integrated service offering that helps to launch your ABM journey by providing tools to target, attract, identify, and engage high-value accounts while alerting your ABM team to program activity.

Reviews

Global ratings 3
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Type of review

It's easy for all levels of staff in our organization (Sales/Marketing) - from entry level through executive management! The training was very helpful as well since we have employees with different skill sets within my department who can utilize this product at their own pace without having someone "hold them back". We are using it primarily so I am able update Salesforce records when opportunities come into or go out stage via email communication versus just updating manually each time which…

Pros
  • This is one tool that has helped me do more than any other software, especially because there aren't many tools like Pardot available to small business owners such myself
Cons
  • Almost everything is ok

Revainrating 5 out of 5

This is great if your business functions entirely off this tool

The ability for us as Account Managers (AM) to see our account portfolio in one place so we can quickly make sure all of them are aligned with our strategy was very helpful! It's not perfect but it has helped streamline some processes within my organization. I would like more features/functionality from other areas outside of marketing such as sales or operations because you have to jump between different tabs which takes time away from what needs done now. Having everything under 1 roof makes…

Pros
  • Not only that this platform helps me help others too by providing useful tools necessary while working remotely across various platforms; being able to send files directly through Zoom Meeting along side meeting invites etc without having an
Cons
  • Empty

Revainrating 4 out of 5

Great solution when paired with good Customer Success

As a small business, the ABM tool was easy to use and had all the functionality we needed. The customer support was always helpful and the integration with Salesforce was seamless. The tool seemed to be updated less frequently than other ABM tools I've used. If you're looking for an easy-to-use ABM tool with excellent customer support, I'd highly recommend. We are using CompassABM to help us better understand our target account community. As customers engage with our brand, we use the tool to…

Pros
  • The ability to create and export custom reports that we can use in Salesforce
Cons
  • Not being able to see which contacts have been imported to Salesforce