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Permutive Review

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Digital Advertising, Data Management Platform (DMP)

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Description of Permutive

The Data Management Platform built for publishers, Permutive Publisher DMP allows you to see, analyze and activate your entire audience in real-time. Permutive uses first-party data giving publishers, for the first time, visibility of their entire audience. Built on Edge computing, Permutive Publisher DMP processes data in real-time so passer-by traffic can be targeted in-session on their first visit. This gives publishers the tools to increase audience match rates, inventory scale and data-driven advertising revenue. With Permutive publishers benefit from: Scale: Target traffic from all sources, including the 50% that comes from the hidden web — sources that block third-party cookies — resulting in a 4x increase in scale. Real-time: Works in-session, moving segmentation and analysis from overnight to real-time resulting in increased match rates and the ability to monetize all users, even passer-by traffic. Insights: Understand how campaigns are performing in real-time and get an unlimited lookback to generate powerful insights that increase inventory value for advertisers and deliver a competitive edge.

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