Review on Refinery89 Single Tag Programmatic Solution by Nick Kasilowski
More comprehensive Creative Tool than some of their competitors
The ease of use for advertisers to create campaigns is super helpful when you need to test different creative that fit within an existing tag structure. There could be more integration options with other ad platforms like DoubleClick or OpenX. They do have integrations but it's not as comprehensive. I would recommend refining out some of their smaller tags so they're easier to understand by potential users/advertisers who are less familiar with programmatic ads. Testing various Creative formats vs. traditional display creatives without having to build and upload many individual creative assets.
Pros
- Easy access via API
- Flexibility in building multiple versions.
- Integration wth third
- party DSPs (eCommerce, DSP)
- Ability integrate your own data sources into platform using custom connectors eithin UI dashboard
Cons
- Too much complexity behind small number simple Tags.
- Lackluster support from team
