The best thing about this software is its transparency in terms of statistics regarding the keywords, the conversions, etc. It shows you what works and what doesnt work in your account. There are no surprises here like other providers might offer. I would recommend it for all my clients. So far there have been no downsides noticed by any customer who has used this product yet. They can give us great insights into our ads and make adjustments accordingly so we can get more out of them. We have managed to increase significantly our conversion rates within just a few months since using this system.
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