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Peer39 Platform Review

3

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Very good

Revainrating 4.5 out of 5  
Rating 
4.3
Digital Advertising, Other Digital Advertising Software

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Description of Peer39 Platform

Peer39 is an independent data company that provides the largest data set available in the digital advertising ecosystem. Every day, the industry's leading brands, advertisers, agencies, and publishers trust Peer39's AI-powered semantic analysis engine to provide a holistic understanding of page content, meaning, and sentiment. We do this by analyzing the relationship between words on a page, the content of a video, or in an app, ensuring appropriate classification. As people's time and attention become more fragmented, Peer39 believes that to succeed, you need as much contextual understanding of your audience as possible. We believe that it's as much about the digital environment as it is about the physical environment. Only then can you deliver the right ad to the right user in the right context.

Reviews

Global ratings 3
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Type of review

Revainrating 4 out of 5

Great All-inclusive Marketing Intelligence Tool

This platform offers me great insights into my audiences profile with their algorithm so I know exactly where they are online! The reports provided have been very helpful for tracking key metrics across platforms such as Google AdWords & Facebook Advertising which has proven useful when making strategic decisions relating to campaigns/audiences etc. Having said all that - there could be some improvements made here from time to time but not enough value add enough added features / options to…

Pros
  • Peer39 offers a great customer support team that helps with any issues we are not sure of
Cons
  • I have been using Peer39 for a very very very very very very very very very very very very very very very very very very very very very very very very very very very very very very very very

Revainrating 4 out of 5

Very User Friendly Platform For Bidding Ads

I like how easy it was for me to understand my campaigns from beginning to end since everything is very organized with each campaign having its own sub account. The only problem I have at times is when there are too many ads running simultaneously which causes some confusion on what you should be looking at. Also sometimes I would look up something and not find anything but once I click on another tab and go back to where i looked before I could see the info again. It helps us keep track of…

Pros
  • I liked the fact that we could keep all our campaigns right next to each other in the same category which makes finding what you are looking for much easier
Cons
  • I did not like having to constantly go back to see what I was

Revainrating 5 out of 5

Great solution that will help you maximize ad revenue

I like how easy it was for us to get started with peer39. They have great customer service! The platform has been very helpful in our efforts to optimize campaigns across multiple channels. There are some analytics features we wish were more robust but those aren't deal breakers. It would be nice if they had a way to group pages into categories so the team could focus their work on specific topics without having to manually categorize each one (which takes too long). This tool helps us…

Pros
  • Easy implementation
  • Great support from peers who know exactly your business best.
  • Very intuitive, no ramp up time needed
  • just jump right onto building funnels & reports you need most often immediately after signup/purchase completion.
  • Really helped level out spending between organic traffic sources vs paid search
  • Easier setup than other platforms that offer similar functionality
Cons
  • Empty