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Refinery89 Single Tag Programmatic Solution Review

3

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Very good

Revainrating 4.5 out of 5  
Rating 
4.7
Digital Advertising, Other Digital Advertising Software

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Description of Refinery89 Single Tag Programmatic Solution

We make (Server Side) Header Bidding flexible, easy and fast putting all your demand sources in one Single Tag Solution, while delivering real results and unbelievable high customer service! Flexible: Integrate with any SSP or demand partner you like (including Google AdX, Appnexus, Taboola etc.) via us, or use your own contracts with them. Easy: We deliver you our custom single line of code tag (IAB recommended) and ads.txt to implement directly or via Tag Manager on your site, and we handle everything from there on. No more manual adjustment, you tell us what you want or we suggest changes (postitioning, lazy loading etc.), and we will make it happen in minutes! You can simply monitor the impact of the changes in our deep insights dashboard. Fast: We have you up and running within a day and make sure the transition from your current ad provider (like Adsense) will be smooth wihtout any downtime. Our server side header bidding solution (including custom CMP) is among the fastest available and our we guarantee 8-hour response rates on customer service. Plus fast payments!

Reviews

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Type of review

Revainrating 5 out of 5

Great platform to use if you are with Google Ads

As advertised by refinery this is an exceptional system that I have used for a number of my clients' campaigns as well so far it has been great to use! No issues at all. They help each other with creative ideas to be sure you find what needs to improve upon or do next time around if necessary. Good call - will keep us going forward!! Great partner who listens, gives feedback when needed then get right back into helping fix and enhance where they can :) Their support with our account manager was

Pros
  • Easy UI
  • Simple interface/easy navigation (at least from end user point)
  • Lots options available within one program
  • no need separate programs anymore.
  • Multiple tags per campaign allows users flexibility while maintaining simplicity.
  • Very easy integration between google analytics & webmaster tools allowing seamless tracking across both systems
  • One click reporting makes life easier than ever before
Cons
  • Almost everything is ok

The ease of use for advertisers to create campaigns is super helpful when you need to test different creative that fit within an existing tag structure. There could be more integration options with other ad platforms like DoubleClick or OpenX. They do have integrations but it's not as comprehensive. I would recommend refining out some of their smaller tags so they're easier to understand by potential users/advertisers who are less familiar with programmatic ads. Testing various Creative formats

Pros
  • Easy access via API
  • Flexibility in building multiple versions.
  • Integration wth third
  • party DSPs (eCommerce, DSP)
  • Ability integrate your own data sources into platform using custom connectors eithin UI dashboard
Cons
  • Too much complexity behind small number simple Tags.
  • Lackluster support from team

Revainrating 5 out of 5

Great professional service along w awesome product

The ability to use multiple tags with different budgets/bids for each tag is very powerful - especially when you have more than 1 ad group or account within an AdWords environment that can be tagged separately by budget level etc; however it's not always as simple of course if there are too many things being done at once which would require using several programs simultaneously but they do try their best so I don't think this should really bother anyone who uses them enough time anyway? They're

Pros
  • Their support team doesn' t seem like typical sales reps either.
Cons
  • Nothing here