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Review on Direction Local by Bryan Fields

Revainrating 4 out of 5

A solid option for tracking your site's performance

The first thing I liked best about Direction Local was that it offers detailed reports allowing me to see the specific results from SEO efforts. It also allowed me to see how much traffic I was getting from various sources. I dislike that it isn't as easy to use as other similar web analytics tools, such as Google Analytics or HubSpot. I would also like to see more features such as custom search terms or a way to set up filters. It was a good tool to use, but it is not the best. I would suggest using other web analytics tools like Google Analytics, or HubSpot. I was able to track my website traffic using this tool. It helped me to see where my target audience was coming from and how I could improve my SEO efforts.

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Pros
  • Pretty interface
  • Detailed tracking info for each site visitor's engagement with your content (iPad only)
  • Ability create landing pages within platform; integrates well w/ most CMSes can be modified by client via HTML / CSS great design!
Cons
  • Not perfect mobile app experience..not fully functional yet.
  • Less sophisticated than some competitors' offerings