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BritePool Review

3

Β·

Very good

Revainrating 4.5 out of 5Β Β 
RatingΒ 
4.6
Digital Advertising, Identity Resolution

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Description of BritePool

BritePool, the replacement for third-party cookies will integrate seamlessly within today's complex adtech ecosystem.

Reviews

Global ratings 3
  • 5
    2
  • 4
    1
  • 3
    0
  • 2
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  • 1
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Type of review

Revainrating 4 out of 5

Very helpful and user friendly for ad hoc segmentation

The most useful feature is that I can use it to create my own custom audience segments with very granular targeting options (e.g., by zip code). It also has some other features like remarketing lists which are nice but not necessary in our case as we don't have any need of those yet. For now there isn’t anything really annoying about this tool so far; however if you do want an easy way to segment your data without having complicated tools then go ahead! We're using Britepool mainly because they

Pros
  • It's very easy to set up custom audiences from Facebook Ads Manager reports
Cons
  • It's very basic and if you need complex targeting options use tools that are more advanced like Datadog

Revainrating 5 out of 5

Great way of tracking traffic sources, user engagement etc

BritePool is a great tool to help us track and understand our users. We can see exactly where our users are coming from. We can see exactly what our users are doing on our site and where they are leaving our site. We can also see when they are engaging with our content. The only thing we do not like is that it is a bit hard to set up at first and the integration with Google analytics is not always seamless. If you are looking to track and understand your users then BritePool is a great tool…

Pros
  • Easy setup
  • Great customer support team! Very helpful in all phases including product selection, implementation questions etc.
  • Can be customized by any brand/company size for their particular needs (ease ofuse)
  • Has lots if customization options available as per requirement eases user adoption compared other solutions providing similar features suchaas GA or Keynote / Omniture which requires coding knowledge & technical skills.
  • Custom event categories could ease
Cons
  • Almost everything is ok

Revainrating 5 out of 5

Great platform! Amazing customer service!!

The team is very responsive to all of our questions. They are always willing to help out with anything we need. We have not found any downsides so far. I would like to see more integration between BritePool and other partners like Google and Facebook. It would be great if you could link your account to other platforms in order to get better insights into what users are doing and where they are coming from. We use BritePool as an attribution provider for our clients. This allows us to track the…

Pros
  • Easy access
  • Very intuitive interface (great design)
  • Amazing customer support!
  • Integration options available within their platform itself, which makes it easy no third party integrations necessary.
  • Good pricing structure compared against competitors' prices
Cons
  • Good but not great