Description of Crownpeak TagControl
The more marketing technology you add to your website, the more parties have access to your user data. We're not just talking about the vendors you have direct relationships with, we're talking about their partners who through association also gain access. With TagControl, you get visibility and control over every vendor that's tracking the visitors on your website, so you can clean house and improve your marketing ops, tighten security, and focus on the user experience.
Go Beyond Tag Management:
Where traditional tag managers fall short is in their inability to prevent or stop tags from introducing new third-party vendors onto your websites (piggybacking). While common, this act reduces the transparency and control that you have into your marketing stack and increases the risk of security, performance, and data privacy concerns. TagControl functions at the individual tag level and lets you control access regardless of how the vendor was introduced.
TagControl helps quickly solve where your vendors:
- Cause page latency issues - increasing your bounce-rate because visitors won't wait for your content to load.
- Trigger security alerts that create user doubt and site abandonment.
- Negatively impact your search engine rankings because of suspicious code or spam concerns.
- Increase the likelihood of data leakage through unauthorized access.
- Elevate security risks.
- Undermine your compliance with laws like the GDPR, ePrivacy Directive and PIPEDA.
