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OpenX Review

2

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Very good

Revainrating 4.5 out of 5  
Rating 
4.3
Marketing, Tag Management

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Description of OpenX

OpenX’s vision is to unleash the full economic potential of digital media companies through superior advertising technology.

Reviews

Global ratings 2
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  • 4
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Type of review

Revainrating 4 out of 5

Great tool to help control and optimize ppc advertising

I like that you can use it with any ad network, not just Google AdWords (Google's platform). It has some really nice features for PPC advertisers such as bid management tools which helps me manage my ads more effectively than other platforms out there! The interface could be improved though - sometimes when clicking links in campaigns they don't go where we want them too or show up later at different times etc so this makes tracking conversions difficult if using multiple channels/campaign…

Pros
  • Easy to get started & deploy quickly without long development cycle needed compared others who have heavy customisation requirements.Easy UI / Ux experience.Good support available both technical assistance
Cons
  • Campaigns often take longer time period before getting results
  • Can’t track non google traffic.
  • Reporting needs improvement

Revainrating 5 out of 5

Good product and service - just too pricey

The platform works well if you are using it in conjunction with other platforms like Google AdWords or Facebook ads, but not so much otherwise. It's expensive compared to some competitors (we use Xaxis). We have used them for both their ad management services as well as our own account manager who manages all aspects of running campaigns from strategy development right down to day-to-day reporting. They also provide support around API integration which was important when we were integrating…

Pros
  • Customisation options ability customise landing page templates without coding skills; ) Supportive team.
  • Excellent quality traffic generation via various advertising channels available within system e.g FB Ads etc.e