The ease of use, speed to load pages, it's ability to create custom layouts for each page type (print or web). It has some very useful features that are not available in other similar products such as creating your own templates and being able to add images/text directly into them without having to open up another program first. I wish there was an option to have more than one layout per page but this isn't something that can be changed once you've created your template. We're using specctr toβ¦