I've always been a blonde but recently decided to switch to a weld platinum. I love the very cool shade of ash platinum and use a purple shampoo to combat brassiness or heat as most timers wash out within a few washes. I've used every purple shampoo imaginable, from drugstore shampoos (Shimmer Lights) to premium salon purple shampoos (Matrix Brass Off, Pravana Perfect Blonde, Joico Color Balance Purple, etc.). Undoubtedly, Fanola Purple Shampoo gives the best results! This is an incredible brass blaster that easily gets rid of unwanted gold/yellow/orange tones in blonde hair. The pigment in this shampoo is phenomenal, it tones and brightens in just one wash! Some purple shampoos can be very dry and hair feels like straw, but I've never had this problem with Fanola! The only downside is that it leaves stains on your hands, especially if you have dry skin on your hands like me. make! I now always wear gloves when using it and just keep a pair under the sink when I plan to wash my face with Fanola. On the plus side, it doesn't mess up the tub or sink like some other purple shampoos. It has a strong odor like most purple shampoos. It's not a super chemical smell, although it's not unpleasant. After washing out, the smell disappears and does not remain very strong after drying the hair. **Personal use details of Fanola No Yellow Shampoo** I apply the shampoo to my hair while it sits in a shower for a few minutes before rinsing it out. When I really want my hair to be super toned, I sometimes "shampoo" my dry hair (similar to how you apply color to your hair), being careful not to lather it up. I leave it on for 10-20 minutes depending on the tone I want to achieve and then hop in the shower and lather it up while rinsing it off. Every blonde needs a good purple shampoo. and it is definitely the best on the market!
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