I love this product. Some people don't like the smell as I see in other comments but it doesn't last long and it's not very strong. I think the idea behind the product is that if you accidentally get foam in your mouth it doesn't have that nasty soapy taste and is actually a bit sweet. Your beard might smell like a bowl of fruit pebbles (the boy in me enjoys another bowl every once in a while), but your beard will never be softer. The smell is definitely worth the effect the shampoo has on your beard. Totally worth buying and better than most other beard shampoos I've used (I've used about 2 or 3 others) to soften your beard.
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