So practical! Just bring the device closer and the cable snaps into place. Two twists (360 + 180) help get cables out of the way while charging. The iPhone and USB-C cables are pretty easy to hook up anyway so it's not that big of a win, but I have a number of devices that charge via micro-USB and it's really cumbersome to use a micro-USB connect cable to charge. For example, I always take a hell of a long time to get a micro-USB cable into my Kindle Paperwhite, which I keep in a pocket. Now the magnet does all the work for me. The same with my headlamp and many other devices - now it's so easy! And with their eye-catching red color, they're easy to spot from the rest of my desk's sea of cables.
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