I don't know why this one is more effective. Perhaps, unlike others, we don't "eat" it. Maybe because most brands are just wax and don't moisturize well. When my lips are chapped in summer due to the air conditioner or the heat in winter, it will go away in a day or less. I love the light scent of aloe vera. In addition, it is much easier to use. It leaves a clean, glossy look better than a white or waxy finish.
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