Due to the negative reviews about the new formula I was hesitant to buy it again but I am very happy with the results. The directions say to use it on unwashed hair, but I washed and dried my hair first and then followed the directions. It evenly covered my hair, grays and all. I'm not sure about the longevity of the new formula, but the chemical smell has greatly improved. TO EDIT. The color lasted much longer than expected. I am very happy with this formula and will continue to buy it.
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