First off, this isn't a matte finish. It would be misleading to say it's matte when it leaves your lips shiny like lip gloss. This lip balm doesn't moisturize lips for very long - it keeps them moist for about an hour and then you have to reapply. My lips are always chapped, using it all day hasn't helped. I bought this for the ingredients, it contains natural ingredients without the pore clogging coconut oil commonly found in other lip balms. The mint is beautiful. It's overpriced for what you get, and gender marketing is for people with weak masculinity. Aquaphor is the best option. https://www.amazon.com/Aquaphor-Advanced-Therapy-Ointment-Protectant/dp/B001IAG7G2/ref=sr_1_5_a_it?ie=UTF8&qid=1540853057&sr=8-5&keywords=aquaphor%2Btube&th=1
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