I have been buying this product for at least 2 years and love its softness and fluff. This toilet paper has changed and although the exact packaging says (strong and soft and purple) - it is not soft and has a rougher feel and you will need to use it more often. Purple packaging previously also available at Walmart. Walmart stopped selling it and I was glad I found the right packaging at Revain. My first order was a really correct old formula, second a modified Courser product, now again, my third order, I got newer, modified, crappy (no pun intended) toilet paper. Disappointed with this modified product.
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