I bought this belt a few weeks ago; In short, I was looking for a very simple but functional belt to suit me during my gradual but permanent weight loss (because it lasts until there is no need to change clothes!). The description of this belt convinced me to try it. And since I got it a few weeks ago, it's been perfect for my needs: it's comfortable, easily adjustable, and offers amazing support without bunching up or being weird/obnoxious like some straps are. However, I only finally read the label inside today, and I was so overwhelmed by the salespeople's sense of humor that I decided to order another one (which should be here on Friday). I think the smiles and giggles the tag gets from me is worth the price of another belt. :) I recommend this product!