The best part is that you can see your customer's data in real time, which makes it easy to take action as soon as something happens at their site or business.
It also gives me more opportunities to engage with my customers through social media channels like Facebook Messenger, WhatsApp etc., than I would have otherwise been able to do! Nothing much so far but this tool offers great value if used properly. We are using its benefits from engagement point of view - increased reach, better understanding our clients' needs & improving user experience by offering timely solutions via chatbots (Facebook messenger).