Finding the right shampoo for our baby (now a toddler) was a journey. We knew we needed something with more natural ingredients than the cheapest on the shelf, but finding something that wouldn't irritate our baby's sensitive skin and scalp was a challenge. We tried most if not all of the major brands before deciding on this product. We are very happy with it. The ingredient list is simple, mostly natural ingredients, no sulfates, parabens, colors or fragrances. It still produces lather, which some of the more natural products don't. It costs a little more, but not as much as many other products we've tried. But a little goes a long way. The bottle itself has a handy locking feature to prevent babies from making a mess between baths. Most importantly, my child had no skin reactions to this shampoo! Thanks for a great product!
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