I have bought this before and I really liked it. It had just the right amount of softness, didn't crumble in your hand, didn't come loose if you pulled the roll back a bit, and was a good size but not too big to fit in a standard size toilet paper holder (of which many are, in my opinion, an unforgivable oversight.) And I didn't mind paying a little more to recycle and save trees. Yada Yada is an aspect of it. The 2-ply sheets not only separate, they are flaky, very thin and not wrapped as tightly as others have said. The design on the leaves is not the same (which of course doesn't bother me, but it's clear that the "formula" has changed). If now the price goes down with the quality, I would calm down a bit. . But it's still expensive toilet paper. I will 100% not order again until the quality improves. Now I have 48 rolls of cheap toilet paper. Maybe I'll just take it to my friend's.
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