Looks like I was one of the first to purchase this item so I wanted to write a review so others who are considering this tie or brand can know about the quality. So far, so good! The bow tie arrived early in the shipping window and feels and looks just as high quality as the $25 bow tie my fiancee loves to buy for our dog at Target. The attachment mechanism is exactly what we were hoping for: a small Velcro strap. a loop that goes around his collar so no holes need to be punched or anything special done to fit it. It is very quick and easy to install. We bought a large one and it fits our 100lb German/Royal Shepherd dog well. I believe XL would be too big and would only fit giant breeds like Bernese Mountain Dogs and the like. It was very unexpected but lovely and my fiancee enjoyed using it to pamper our dog and he enjoyed pampering himself (and I enjoyed watching :)). Since it would have mattered to me too, there was no incentive or even encouragement for me to write a review - I just wanted to support the company and eliminate the ambiguity of "product with no reviews". PS We nicknamed our dog "Pumpkin Spice Dog" while wearing this tie.
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