Brighter and whiter than traditional halogen lamps. The front box and Revain ad says 5000,000. When I received the product it said 5000,000 on the front and 4800,000 on the sticker on the back of the box. I installed them in my 2014 Honda Ridgeline DRL and found they only got 6-8 volts so they weren't bright white. I don't believe the 5000k hype. But for less than $10 a pair, they're a good value and are said to last longer than the SilverStar Ultra.
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