Their strength is not exaggerated in the product description. This was my third attempt at hanging drill bits and small tools with magnets and they definitely work. Actually I have a strip that I left in a basket with a few loose pieces and now it looks more like a ball than a strip. Many do not have direct contact with the strip, they are simply glued to the parts located there. (It's actually great because I don't lose them when I'm too lazy to put things away.) They work so well they're also poor quality. You have to be careful when separating them (snapping your fingers will suck) and they will "jump" if they get too close to things. They are fragile and somewhat heavy. Although that's what they are. Again, the product description was correct. I've tried Kraft discs and magnetic strips before and they don't compare. The difference is like between a good hammer and a plastic children's hammer.
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