I have been importing leather watch straps for 13 years and have made many trips to Asia. This is not leather and the back of the belt should be embossed with real leather. Johnston and Murphy's man who gave the green light to this product's specs was believed to be working for 3rd Brand. Deceiving informed consumers and putting profits ahead of brand quality and long-established brand equity is the kind of folly so typical of short-term management in the US.