Comes in a very nondescript plastic bag. That was the only thing I didn't like about this set. The brushes themselves are so soft and plush. I like the color combination. It's so relevant and fun. A good gift for a teenager or early 20's. The brushes are very light. They have many brushes that come with the kit. You really have something for everything. This is a really good intermediate sentence for someone. Just put it in a pretty box if you want to give it as a gift as the packaging leaves a lot to be desired.
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