Is the belt overpriced? Yes. Is it great quality? Yes. Although I can easily buy 1 black and 1 brown belt at Walmart or Target for 1/2 could price for this one belt, I find the compactness of my wardrobe helps me manage things. So a belt that can easily switch between a good suede brown and a good midnight black is ideal. However, the price is still quite expensive, So if you didn't have a reversible Hilfiger belt like I did.