I had high hopes for this hair color shampoo. I used maroon and I agree that the color looks natural and takes away the dullness. It also added shine to my hair. But it was just as much work as regular hair dye except you don't have to premix the colors and it doesn't rub off. What bothered me the most was the strong smell. I didn't expect this product to smell at all as it claims to be ammonia, sulfate and paraben free. However, it had a strong odor for me, and even after a few days I can still smell it on my hair. Another oddity is that the hair becomes very stiff after each shampooing. When I use conditioner, my hair instantly becomes soft again, but I can't wash my hair without conditioner. I will add that after two weeks I can clearly see my gray hairs beginning to show up again at the roots. Overall, I cannot give this product more than two stars. I will not use it a second time and regret spending so much money on it.
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