The platform has been intuitive from day one. It's easy to understand how it works and it's very user friendly. I have not found anything that I dislike so far. Everything about this software is great! They are always listening and working to make improvements. There are times where you can find yourself stuck or confused as to what your next step should be but they are quick to respond and fix any problems you may have. I would recommend others try out Browsi. We needed something to help us get our ad units in order and Browsi did that for us.