The strap is flexible, good quality and very pretty. There was a problem: the stationary strap holder was too close to the buckle. Because this band is thicker, I had to slip it through the first loop (which doesn't move) and on the second day of use I broke the loop. If both loops were moveable, that wouldn't be a problem for me and I'd still have a great watch band. I suggest the company keep the dual hinge design but make both articulated.