In general, it's an intriguing project; its technology enables risk-free atomic exchanges and encourages the development of a new financial system in order for the world to be tokenized; it offers a number of notable benefits, ranging from decentralised loans to decentralised administration, which enables governance without the involvement of third parties; however, it's also a wacky project.
0x is a protocol that allows ERC20 tokens to be exchanged on the Ethereum blockchain. Furthermore, under a decentralised framework, it provides the benefits of both centralised and decentralised exchanges.