Review on AdEx by Toprak Dere
About AdEx
AdEx uses blockchain technology. Advertisers and
It supports publishers to gain low cost with both parties. It offers a safe and transparent usage. Its main feature is that it has a customizable user profile. In addition, it controls to whom the advertisements are given.
Contrary to popular belief, AdEx does not aim to disrupt the online advertising industry. Looking at digital ad spending, it surpassed TV ad revenue for the first time in 2016 and earned $ 72.5 billion in revenue. It is designed to solve many problems related to online advertising.
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First announced in 2016, AdEx is located in Bulgaria and provides a decentralized advertising platform.
It is built on Etherum smart contracts and is also called ad sharing application.
End users, including the company publisher orange, also create Dapps on behalf of the AdEx profile.
Browser base and accessible online but hosted by AdEx.
It gives its users the opportunity to control the ads being sent to them.
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Pros
- Publishers and advertisers can collaborate without the need for intermediaries.
- It supports both NEO and ERC20, thus enabling users to invest seamlessly.
Cons
- Possibility to cause ad fraud
