Review on AdEx by Azad Aliyev

What is AdEx?

AdEx is the next generation blockchain-based digital advertising platform. Google is trying to solve a major problem in the current advertising market by eliminating the need for a central authority like Facebook or Advertising agency. It is a platform that will allow advertisers and publishers to collaborate without the need for an intermediary. It is a short intermediary digital advertising trading platform.

Community sale and token distribution

Its Total Quantity is 100 million. 80 million of these will be traded on exchanges.

If the distribution is

80% community sale participants i.e. those who want to buy AdEx from exchanges

10% to AdEx team and 12 months locked out

6% will be locked out of AdEx advisors for 12 months

2% Wings DAO Discovery, social promotions

%2 will go to the Bounty program and have the promotions in the forums translated into local languages,

Made as. There are currently 73,430,701 AdEx in total on the market and the remaining amount will be released over time. A total of 80 million AdEx will already be released.

The fund sale was completed in about 8 hours and they collected the targeted 40,008 ETH in a very short time.

This means that there are a lot of people who believe in this project.

Exchanges where AdEx is traded

Binance

Bitrex

Huobipro (Singapore),

Liqui (Ukraine)

Hitbtc,

Gatecoin

Upbit

Bigone

What is AdEx and what is the purpose of its development?

Let me briefly explain how normal advertising platforms work. If you want to advertise online, you need an intermediary platform, Google Adwords, Facebook or digital advertising agencies. In short, to companies that will publish advertisements with advertisers. Due to the nature of this business, this brokerage firm receives a fair commission for this service. It is not an industry secret that 40% or more commission is received from this rate.

One of the first rules of advertising is to deliver the right content to the right people at the right time. There are dozens of companies trying to do this, and they spend millions of dollars to develop existing technologies.

So, does AdEx produce a solution for this?

Yes, this is the purpose of the existence and development of this platform. Connecting advertisers and publishers. Bringing the ad publisher and advertiser together without the need for a central authority.

They aim to find a solution to one of the biggest problems in the digital advertising industry. This problem is Knowing your customers and showing ads based on customer's interest.

Let me try to explain with a simple example, a family with an average income is doing online research to buy a holiday and in the coming days, they will start seeing holiday advertisements on almost all the websites they visit. So, how many of these ads you see fit your budget, taste, and criteria?

For example, what does it mean for you to show you a holiday destination on the island of Bora bora that costs 2000 TL per day? Or while reading the article of your favorite columnist on an online newspaper site, how much do you care about the advertisement of an animated RUJ company?

Showing unsuccessful advertisements like this does not contribute to you or the advertisement. Because when you click on that ad, the advertising company pays for it and you see a lipstick ad that you will not go to or use in your life.

Google, Facebook or the industry's leading advertising agencies are working really hard to find solutions to problems like this example, and they spend serious budgets for this.

In order to avoid these or similar problems, AdEx aims to recognize its customers and show them ads that may be of interest to them. It also plans to save the advertiser from the costs of showing irrelevant advertisements.

Of course, AdEx has a very important problem that needs to be resolved in order to do this.

Learning about customer habits and presenting them to the advertiser.

Unfortunately, this is not easy to do. It's not even easy. Facebok is very advantageous in this regard because almost all of us subscribe to their profiles with real information, such information such as Age, Gender, Marital Status, Occupation is really very important for the advertiser. Even Google doesn't know that much about its users.

Well, what kind of solution is AdEx planning to bring about this, according to what is written in the Whitepaper, users share some of their information with the AdEx platform while subscribing to the AdEx system. They don't give much information about it, but they will probably ask for very basic information. Such as your gender, income status, marital status, age. I think this is where AdEx's first big problem starts because internet users don't like to share this type of information.

As you know, Facebook, Twitter, Google and Whatsapp are banned in China. That's why AdeEx started collaborating with NEO.

So how will it be between the Advertiser and the Publisher,

This part is actually very simple, the Advertiser will determine its target audience, ad model and price and other criteria and will publish it on the system, while the Publisher will accept the ad and start publishing it if it meets the criteria. At this point, smart contracts will step in and control the process.

Is the system that easy? Of course not.

Advertising attacks, malicious publishers, closures of sites, dozens of problems that are shown or not shown to untargeted visitors will arise. While even Google Adwors has not been able to find a 100% solution to these problems, it is not so easy for Adex to find solutions to these problems in the short term. It is not easy for AdEx to do this while years of experience, knowledge and Advertiser and publisher cannot find solutions to problems in Google AdWord.

So, can Adex be a successful project?

Unfortunately, only time will tell us this. The fact that it completed the fundraising in as little as 8 hours is a positive proof of how much the companies trust the system. Of course, it is just as important that AdEx removes broker companies and that the information of the members of the system remains confidential.