The core technology of AdEx is built on the Ethereum blockchain, which gives it the ability to utilize the smart contracts in place. In order to execute many complicated tasks, including facilitating transactions, selecting and monitoring of advertisements, Smart Contracts are a key component of AdEx Core. AdEx has another significant benefit over other advertising platforms in that it can be integrated with any online browser, website, or other web application. Thanks to the AdEX SDK, this is feasible thanks to HTML5. There are two operational modes for the SDK: Standard mode and Minimal mode.
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Incorporating advertising has enabled marketers to overwhelm their audience with advertising. Because of this, the number of ad blockers is growing. On the other hand, users are also missing important information when they have turned on the built-in ad blocker. AdEx gives marketers the opportunity to creatively customize their advertisements to fit and seamlessly mix with the content. users have the option to select the kind of advertisements they view using the AdEx User Profile.
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ADX is a whole ecosystem in and of itself, which is especially intended to replace current faulty digital advertising platforms. In order to offer a safe and transparent platform where all stakeholders, such as advertisers, publishers, and consumers, may benefit, AdEx is working to deliver a secure and transparent ad platform. AdEx is a core component of the AdEx cryptocurrency. Used in transactions such as buying, selling, and bidding on ad spaces in the AdEx ecosystem, such as ad spaces in publications and on the internet. The objective of AdEX is to provide a new currency called ADXT, which rewards users for doing certain tasks.
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The fact that AdEx has a strong team is a significant benefit. The team has previously created and implemented a successful business concept, which has been widely adopted. That's not all, however! Various areas of expertise are represented on the team, including encryption and blockchain technology, as well as video streaming and other related fields. Aside from its collaboration with Stremio, AdEx has developed strategic alliances with well-known businesses such as Fintech Blockchain Group and others. AdEx's collaboration with NEO resulted in a roughly 400 percent increase in the company's stock price. AdEx as a platform has significant potential for expansion, given the fact that digital advertising is a thriving industry in and of itself. AdEx, on the other hand, hopes to maintain its position in the foreseeable future by removing faults and continuing to improve its existing platform.