Basic Attention Token is a cryptomoeda turned into online advertising. The goal is to create an environment of management for advertisers and portals of fully automated announcements, through blockchain technology.
Today, the middleman, ends up getting about 60% of all the billing. Google Adwords, for example, manages advertising and advertising spaces, showing to the users who access specific advertising websites as their algorithm determines.
But this power centralization is being put in check with a new technology developed by the Basic Attention Token project, which allows a more efficient, automated and secure management.