Review on Basic Attention Token by Fanuel PORPORTY
Basic Attention Token, the token that reinvents the online advertising industry.
The Basic Attention Token (BAT) is a project that focuses on online advertising. Launched in 2016 by Brendan Eich (Creator of the JavaScript language and is one of the co-founders of Mozilla.) BAT aims to remedy the current problems facing the online advertising sector. With the BRAVE browser, end polluting ads, in addition the brave browser is 3 times faster than existing browsers because it blocks ads in order to optimize your browsing, it also has a shield that allows you to browse the Internet safely.
Currently, the internet advertising sector is controlled by the giants of the WEB, namely Facebook and Google. thanks to Blockchain and smart contracts, the BAT wants to remove these intermediaries who take large commissions and offers an environment where the consumer will be rewarded for his attention. Such a system is beneficial for everyone:
*Users are paid to watch advertisements (up to 5 advertisements per hour),
*Content creators can be rewarded by users through a tip system.
*Advertisers will have a better return on investment compared to their advertising expenses.
Note that the BRAVE browser uses BAT tokens to operate the ecosystem, the browser is Open source. All unwanted and intrusive ads are blocked. In addition, your personal data is 100% protected because it will never leave your computer.
Pros
- Guaranteed protection of user data. Our personal data never leaves our computer.
- The basic Attention Token shares its advertising revenue with its users, all by providing healthier, faster browsing
- It gives its users the possibility of winning BAT tokens thanks to referal program
- The management team seems to have increased experience in the advertising market. Since its launch in 2016, it has continued to make progress.
Cons
- BAT tokens earned by watching ads cannot be collected; they cannot be used to reward content creators in the form of donations.
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Comments (2)
January 01, 2020
great project to increase platform performance through incentive programs which is actually called the project actually
January 01, 2020
This project really is very promising, the problem is that it has been used for other purposes.
