To me honestly the BAT Token has tremendous value as well as stands out in the Crypto world. Maybe because it utilizes and actually tries to solve a problem, a big problem for most users. The question still rises as will the general public be accustomed to change and adapt simply because it has enormous benefits or as a way to have the public pick sides as BRAVE wants to become the ultimate internet platform and beat Google Chrome. Which sounds like to me the team has high aspirations and high goals that they themselves want to achieve. This is what I meant by the cons when it comes to competition, because you have big rivalries and companies that still want to be at the top. I would have to heavily see Basic Attention Token up its marketing strategy since this is all about converting new users. I believe if they can keep the social media marketing plan bullet proof to reach a huge audience they will most likely blow away the competition. So to me, it's not a bad coin to invest in to get a nice ROI but like I said before I'd keep an eye on this!