https://byteball.org/
Bitcoin shaped fintech.
From their website, they espouse a value I hold dear in this space - the concept of things being as free as possible, ( My other favorite attributes being as sharable as possible, as distributed as possible, decentralized, immutable data, I could gush all day, guys.)
"Mass adoption requires wide distribution, that's why 99% of all bytes and blackbytes are to be distributed for free."
So this addresses many of the consumer hangups seen already