Cortex provides strategic recommendations for our hashtag usage and posting times that would take a human much longer to develop. Being able to see our client's entire portfolio within Cortex makes it easy to compare and draw conclusions rather than individual data outputs. Being able to compare our numbers against our competitors and the industry allows for insights that you can't get anywhere else. Our team also loves being able to schedule their content, with direction from the software, and have it automatically post at the scheduled time.
Cons
We're looking forward to any new features that will be released. It would be nice to see the "eng rate" in the history table view.