The Crowdholding Project is a wonderful concept that rapidly links the next Richard Branson to a receptive and enthusiastic audience (Supporters). Supporters provide candid and important input on their own experiences with each specific Product/Launch, helping the Entrepreneur to fine-tune and improve their product in a productive and efficient manner. Supporters, on the other hand, are compensated for their time, initial support, and devotion. Win-win situation! It's also a great place to launch a new product and really get your concept out there, as well as increase interest and maximize exposure for your product. I wholeheartedly endorse this decentralized Platform and the vibrant, fascinating community that exists within it.