It is an Asian initiative that aims to create a transparent, decentralized power generation system, meaning a liberal market that gives its users the freedom to choose their own electricity retailers and the way they want to use energy.
Pros
Tokens can be used by energy producers and retailers to access it. Loyalty rewards have also been introduced for customers.
Tokens are pre-mined, so you won't be able to get them through mining.
It is one of the new tokens on the market, significantly lower than other tokens.
Cons
It had a rough years, losing more than half its value.