EOS (or, as some joke, “Ethereum On Steroids”) is a perfect lesson in how you build a successful crypto sale. Take Ethereum and Bitcoin as they are becoming more and more mainstream and name their biggest problems: scaling and transaction price. Gather a team which is credible to solve these problems. Get a substantial marketing budget to promote your team and product. Make people aware of the vision that the team has and approach to solve the most pressing problems of two largest existing blockchains