If DAGs succeed, we all could see a similar situation as we've seen with Ethereum before, where one large platform takes the majority of users, because they are the first mover. On the other hand, It is aggressively securing large partnerships, which will ultimately lead to adoption if they manage to build a reliable platform.
It has a team with the right mixture of blockchain expertise and industry domain, strong connections and partnerships and a very promising technology but in the end this is not a guarantee for success.
In the evolution of Distributed Ledger Technology, the question, when large scale adoption of such technology will take place, still remains unanswered. Furthermore, the make or break situation in market might play a large role in the future. These are factors which the team has limited control over.