They want to develop the idea of Internet of Things and make it possible for various companies to cooperate by selling all of their services easily. IOTA wants to make every technological resource a potential service to be traded on an open market in real time and most importantly with no fees. Their site is very well designed with this futuristic vibe, it really grabs user attention, therefore encourages potential investors to research the project further. As they will act as the base for further development, the project can become very useful. They may also be revolutionary in a way with their Tangle architecture, which provides developers with a brand new set of tools for their applications in both IoT and Web and this is something different than a classic blockchain.